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	<title>Augmentify</title>
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	<description>Augmented Reality News</description>
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		<title>Mobilizy vs SPRXMobile &#8211; the game is on</title>
		<link>http://www.augmentify.com/?p=81</link>
		<comments>http://www.augmentify.com/?p=81#comments</comments>
		<pubDate>Wed, 05 Aug 2009 22:35:05 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[The battle between Wikitude and Layar is heating up.  Could it mirror the desktop browsers wars?  Which one will become the defacto AR browser?]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mobilizy.com"><img class="alignright size-full wp-image-82" style="margin: 20px;" title="lvm" src="http://www.augmentify.com/wp-content/uploads/2009/08/lvm.jpg" alt="lvm" width="346" height="140" />Mobilizy </a>is well known for <a href="http://www.wikitude.org">Wikitude</a>, and SPRXMobile for <a href="http://www.layar.com">Layar</a>. Both products are Augmented Reality Browsers, and are demo&#8217;d below.</p>
<p>As the name implies, an AR Browser is an application to browse content &#8211; in this case geographically relevant information presented on top of the phone&#8217;s video input.   As the &#8220;browser&#8221; moniker implies, we&#8217;re possibly witnessing the beginning of a war similar to the desktop brower wars.</p>
<p>Up until now, Layar users only had access to six layers of information.  Data such as local search (where do I find coffee?), realty from Funda, data from a health insurer (strangely) and similar.  All of it Netherlands specific &#8211; clearly very limited.  Wikitude was similarly limited to Wikipedia information and a few other sources.  These layers were really there to prove the case.   The real data that will make this technology useful has to come from the internet at large in order to be useful.  This means both tapping into existing geo databases, getting users themselves to contribute information, and spreading the technology far and wide so that an ecosystem springs up, encouraging more data.</p>
<p>Both players are making steps in these directions.  <a href="http://www.wikitude.org/add-content">Wikitude.me</a> (powered by Mobeedo) allows the community to add content directly to the layers the Wikitude delivers. This information is captured in the spirit of Wikipedia and has a similar Creative Commons license.  This crowdsourcing could bring a bunch of useful data online over time. Both <a href="http://layar.com/api/">Layar</a> and <a href="http://www.wikitude.org/developers">Wikitude</a> now have an API, although neither are completely open yet.  This means developers can embed the browsers into their own apps, driving innovation in the space.  The APIs als mean that third parties can create, contribute, or host their own AR layers, compatible with these browsers.   The addition of existing geo data into the mix will naturally come over time &#8211; either by being directly hosted by Wikitude or Layar, or by the browsers becoming capable of browsing layers sourced from anywhere.</p>
<p>This last option is the most exciting.  We need an open interchange of AR data layers not connected to any single vendor, however open.  Like the desktop browser war, once these apps mature, the fight will be fought on features.  Being able to navigate to rich layers located anywhere on the web is likely to be an important feature.</p>
<p>Both products are currently available on Android, with iPhone (on the 3GS) coming soon.  The (im)maturity of this market means the race between these two products is important.  The one which becomes synonymous with AR in the minds of the public will thrive.   Either way is great for the consumer though &#8211; wars drive innovation.</p>
<p>Layar</p>
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<p>Wikitude</p>
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		<title>The future of virtual and real pets?</title>
		<link>http://www.augmentify.com/?p=78</link>
		<comments>http://www.augmentify.com/?p=78#comments</comments>
		<pubDate>Thu, 30 Jul 2009 21:47:59 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Augmentify]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=78</guid>
		<description><![CDATA[Engadget is running a piece about a new game from PlayStation that goes with their PS-Eye camera, called the EyePet.  Essentially it's an augmented reality tamagotchi   - the little critter needs to be fed, loved, cleaned and so on, and walks around your living room. But what questions does this raise for the future of real pets?]]></description>
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<dl class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/Image:EyePet_Logo_Leipzig2008.JPG"><img title="EyePet" src="http://upload.wikimedia.org/wikipedia/en/thumb/4/40/EyePet_Logo_Leipzig2008.JPG/300px-EyePet_Logo_Leipzig2008.JPG" alt="EyePet" width="300" height="145" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://en.wikipedia.org/wiki/Image:EyePet_Logo_Leipzig2008.JPG">Wikipedia</a></dd>
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<p><a href="http://www.engadget.com/2009/07/28/sonys-eyepet-beta-hands-on-its-probably-the-most-adorable-thi/#continued">Engadget</a> is running a piece about a new game from PlayStation that goes with their PS-Eye camera, called the EyePet.  Essentially it&#8217;s an augmented reality <a href="http://en.wikipedia.org/wiki/Tamagotchi">tamagotchi </a> &#8211; the little critter needs to be fed, loved, cleaned and so on, and walks around your living room.  Be sure to check out the embedded video &#8211; this virtual pet is really realistic.</p>
<p>The great thing for toy developers is that they no longer have to be limited to what manufacturing (and costs) will allow in a physical toy.  And for the kids (and adults) that play with it, its surprising how quickly we can bond with an inanimate object, and can be delighted by the advanced way it can react and grow over time.</p>
<p>&#8220;Inanimate&#8221; is the wrong word, because as you can see in the video, it can react to you, and the environment.  So it&#8217;s this really weird hybrid situation where the pet feels more real than just staring at a traditional on-screen beast (because you can see it climbing over your very own coffee table), and yet at the same time, there&#8217;s a disconnect, because as you move your hands towards it, you&#8217;re still forced to stare at a T.V elsewhere in the room to appreciate its reaction.</p>
<p>Of course, as soon as we have non-intrusive AR data glasses, or retinal projection, that problem will go away.</p>
<p>You can bet your bottom dollar that a large number of parents will opt for giving their child a pet that doesn&#8217;t wreck the carpet, need walking, or ring up vet bills.  And never needs a funeral. Whether removing our children from interacting with real animals is a Good Thing or not, we&#8217;ll have to see. But this hints at some of the human issues we&#8217;ll have to tackle as this technology evolves.</p>
<p>Expect the EyePet <a href="http://www.joystiq.com/2009/07/28/sony-confirms-eyepet-us-release-this-holiday/">this holiday</a>.</p>
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		<title>Bokodes shrink augmented reality markers and open new possibilities</title>
		<link>http://www.augmentify.com/?p=73</link>
		<comments>http://www.augmentify.com/?p=73#comments</comments>
		<pubDate>Tue, 28 Jul 2009 19:50:23 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Augmentify]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=73</guid>
		<description><![CDATA[Scientists at MIT have revealed a clever new method of detecting markers, to appear in SIGGRAPH 2009.  The method could potentially replace standard barcodes, QR codes, and even RFIDs, for certain applications.  Its effect on augmented reality could be substantial.]]></description>
			<content:encoded><![CDATA[<p><a href="http://cameraculture.media.mit.edu/">Scientists at MIT</a> have <a href="http://web.media.mit.edu/~ankit/bokode/">revealed</a> a clever new method of detecting markers, to appear in SIGGRAPH 2009.  The method could potentially replace standard barcodes, QR codes, and even RFIDs, for certain applications.  The new method takes advantage of the <a href="http://en.wikipedia.org/wiki/Bokeh">bokeh</a> (literally &#8220;fuzzy&#8221; in Japanese) effect, to cram a few thousand bits into just  a 3mm space, including angular information.  Current AR markers are a few inches square.</p>
<div id="attachment_74" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-74" title="Bokeh" src="http://www.augmentify.com/wp-content/uploads/2009/07/bokeh-300x119.png" alt="bokeh" width="300" height="119" /><p class="wp-caption-text">Bokeh implementation by MIT</p></div>
<p>It works by taking a camera lense out of focus (more details in <a href="http://web.media.mit.edu/~ankit/bokode/bokode_sig09.pdf">the original paper</a>). No special equipment is required.  In theory even a cellphone camera works, although currently this is only true for short distances (under a few inches).  Regular camera such as SLRs can capture the data from several tens of feet away.</p>
<p>So what impact will the Bokode have on augmented reality?</p>
<ul>
<li>The Bokode tracks better than traditional markers, particularly for angles.  Consult the paper for details, but a graph of accuracy in comparison to ARtoolkit looks very promising.  In other words, more accurate placement and movement of virtual objects, which should improve the somewhat jumpy experience we have now.  Current markers are an inch or two square, the Bokode is a few millimeters circle, meaning a far less intrusive representation in reality.</li>
<li>The Bokode is line of sight.  This is in some ways a limitation (as compared to RFID), but also has an interesting property &#8211; privacy.  Most people balk at the idea of having an RFID permanently on their person, and some even <a href="http://www.instructables.com/id/SFOTUL6FE1M4TU0/">actively disable them</a>.  Having a line of sight marker means that applications such as <a href="http://www.psfk.com/2009/07/augmented-id-by-tat-mobile-devices-become-clairvoyant.html">Augmented ID by TAT</a> may not be quite as scary, as you could easily turn off your virtual presence.</li>
<li>Bokodes can carry a fair bit of data.  Yes, QR codes could also do this, but it&#8217;s hard to imagine QR codes becoming ubiquitous -they&#8217;re just too big, too intrusive.  Bokodes are almost invisible, so there could literally be a plethora of tagged objects in the environment.  Because the data (such as a lat/long) is embedded in the object itself, no slow network lookups are required against a unique ID.  By means of trite example, every time your portable computer spotted a Bokode attached to a shop, it could know exactly where you are, without the need for GPS, and simultaneously display the specials inside.</li>
</ul>
<p>The potential applications for Bokodes are vast (consult the MIT paper for a good overview), but augmented reality should be a substantial benefactor.</p>
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		<title>USPS Virtual Box Simulator &#8211; actually useful</title>
		<link>http://www.augmentify.com/?p=69</link>
		<comments>http://www.augmentify.com/?p=69#comments</comments>
		<pubDate>Mon, 27 Jul 2009 14:49:46 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Augmentify]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=69</guid>
		<description><![CDATA[Most of the web AR apps found today are toys. Literally, or really just basic demonstratrations of marker capture technologoy.  The USPS Priority Mail Virtual Box Simulator shows that they can actually have practical use.


]]></description>
			<content:encoded><![CDATA[<p>Most of the web AR apps found today are toys. <a href="http://www.i4u.com/article25998.html">Literally</a>, or really just basic demonstratrations of marker capture technologoy.  The <a href="https://www.prioritymail.com/simulator.asp">USPS Priority Mail Virtual Box Simulator</a> shows that they can actually have practical use.</p>
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<p><img class="alignright size-full wp-image-70" title="box" src="http://www.augmentify.com/wp-content/uploads/2009/07/box.jpg" alt="box" width="290" height="218" style="display:none" /></p>
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		<title>Apples grants access to augmented reality APIs in iPhone 3.1</title>
		<link>http://www.augmentify.com/?p=37</link>
		<comments>http://www.augmentify.com/?p=37#comments</comments>
		<pubDate>Mon, 27 Jul 2009 13:25:34 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Augmentify]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=37</guid>
		<description><![CDATA[Proper augmented reality apps coming to the iPhone 3GS from version 3.1]]></description>
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<dl class="wp-caption alignright" style="width: 260px;">
<dt class="wp-caption-dt"><a href="http://www.crunchbase.com/product/iphone"><img title="Image representing iPhone as depicted in Crunc..." src="http://www.crunchbase.com/assets/images/resized/0001/9797/19797v1-max-250x250.jpg" alt="Image representing iPhone as depicted in Crunc..." width="250" height="195" /></a></dt>
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<p>According to <a href="http://www.macrumors.com/2009/07/24/augmented-reality-apps-to-arrive-with-iphone-3-1-update/">MacRumors</a>,   Acrossair, developers of the AR app  Nearest London Tube (shown below) have been told by Apple that access to the video APIs will be available for apps on the appstore from iPhone version 3.1 onwards.  Previously, apps such as this could not be publicly released &#8211; perhaps the <a href="http://gamesalfresco.com/2009/07/02/open-letter-to-apple-let-us-augment-reality-with-the-iphone/">large outcry</a> actually worked.  This should result in the floodgates opening  &#8211; expect to see a quite a few AR apps arriving on your iPhone 3GS post 3.1 (Note that a 3Gs is required for good AR as it is the only iPhone with a digital compass). AR browser <a href="http://layar.com">Layar </a>(also shown below on Android) will no doubt follow quickly.   The iPhone 3.1 update should arrive sometime in September.</p>
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		<title>Boost for Flash AR web developers</title>
		<link>http://www.augmentify.com/?p=56</link>
		<comments>http://www.augmentify.com/?p=56#comments</comments>
		<pubDate>Tue, 21 Jul 2009 19:37:44 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Development tools]]></category>
		<category><![CDATA[Augmented reality]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Flash]]></category>

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		<description><![CDATA[



Image via Wikipedia



Onezerothrice have released a new Flash framework for developing augmented reality web apps.  Artisan is &#8220;the fastest and easiest way from point A to point B in browser based augmented reality.  With ARtisan, the developer needs no knowledge of the inner workings of augmented reality to create in-depth, interactive AR experiences.&#8221;
Previously, [...]]]></description>
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<dt class="wp-caption-dt"><a href="http://en.wikipedia.org/wiki/Image:Adobe_Flash_cs3.png"><img title="Adobe Flash CS4 Professional Icon" src="http://upload.wikimedia.org/wikipedia/en/3/3a/Adobe_Flash_cs3.png" alt="Adobe Flash CS4 Professional Icon" width="256" height="256" /></a></dt>
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<p><a href="onezerothrice.com" target="_blank">Onezerothrice</a> have released a new Flash framework for developing augmented reality web apps.  <a href="http://onezerothrice.com/artisan/" target="_blank">Artisan</a> is &#8220;the fastest and easiest way from point A to point B in browser based augmented reality.  With ARtisan, the developer needs no knowledge of the inner workings of augmented reality to create in-depth, interactive AR experiences.&#8221;</p>
<p>Previously, Flash developers would have to use the more complicated <a href="http://www.libspark.org/wiki/saqoosha/FLARToolKit/en" target="_blank">FLARToolkit</a>.  Onezerothrice have also bundled <a href="http://blog.papervision3d.org/" target="_blank">Papervision3d</a> with it, to ease the creation of 3D objects, which are attached to the markers in augmented reality.</p>
<p>Find examples of what can be done <a href="http://onezerothrice.com/artisan/" target="_blank">here</a>, or download the code directly from the <a href="http://code.google.com/p/artisanmanager/">Google Code project</a>.</p>
<p>Development tools such as this are important in moving AR to the maintstream.  Despite some inroads from Microsoft in the form of Silverlight, and the burgeoning threat of Html5, ubiquitous Flash still dominates the web space for interactivity.  Open source (and free for commercial use) toolkits such as this should herald a wave of Flash based AR apps.  Expect many of them to be marketing micro-sites for brands looking to appear on the cutting edge.</p>
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		<title>HTC Hero release date slips</title>
		<link>http://www.augmentify.com/?p=51</link>
		<comments>http://www.augmentify.com/?p=51#comments</comments>
		<pubDate>Tue, 21 Jul 2009 08:17:10 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[HTC Corporation]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=51</guid>
		<description><![CDATA[
The HTC Hero is an important device for AR.  Built on the Android platform, it looks like it should be the flagship device for this technology.  Spec wise, it meets or exceeds the iPhone 3Gs, but it&#8217;s being on the Android platform makes all the difference.  Android is open source, meaning developers [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-53" title="htchero" src="http://www.augmentify.com/wp-content/uploads/2009/07/htchero-300x213.jpg" alt="htchero" width="300" height="213" /></p>
<p>The HTC Hero is an important device for AR.  Built on the Android platform, it looks like it should be the flagship device for this technology.  Spec wise, it meets or exceeds the iPhone 3Gs, but it&#8217;s being on the Android platform makes all the difference.  Android is open source, meaning developers (and API providers) don&#8217;t have to get Apple&#8217;s approval to innovate.</p>
<p>Perhaps it&#8217;s because it&#8217;s so advanced, that this particular phone seems to be having a lot of trouble getting out the door.  Originally slated for an early July release, then today (July 21), it now appears the date has slipped to mid-August, apparently due to manufacturing issues.  We really hope these are tiny niggles, and not an indication of larger underlying problems.</p>
<p>The phone will be available from Orange (in graphite or white) and T-Mobile on contract. Sim-free versions will be widely available for around £400.  You can pre-order at<br />
<a href="http://www.amazon.co.uk/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.co.uk%2FHTC-Hero-Android-Mobile-Phone%2Fdp%2FB002BWPWRQ&amp;tag=xmmaea-21&amp;linkCode=ur2&amp;camp=1634&amp;creative=6738">Amazon</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.co.uk/e/ir?t=xmmaea-21&amp;l=ur2&amp;o=2" border="0" alt="" width="1" height="1" /></p>
<p>UPDATE:</p>
<p>It appears Orange have pulled some strings -the phone is available in retail stores and <a href="http://shop.orange.co.uk/mobile-phones/htc-hero-in-graphite">online</a> from today (22 July). Orange are the only carrier currently to have the phone in graphite.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.mobilecrunch.com/2009/07/20/review-htc-hero/"> The HTC Hero: The Best Android Phone to Date </a> (mobilecrunch.com)</li>
</ul>
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		<title>ARDJ &#8211; Low cost Augmented Reality DJ system</title>
		<link>http://www.augmentify.com/?p=40</link>
		<comments>http://www.augmentify.com/?p=40#comments</comments>
		<pubDate>Tue, 21 Jul 2009 08:02:27 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Apps]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=40</guid>
		<description><![CDATA[ARDJ is a system designed to put creative control of DJ-style performance into the hands of the viewer. This work incorporates a simple, and virtually no-cost interface into a digital music workstation making use of Augmented Reality technology. Along with the technological aspects, the work challenges conventional ideas regarding performance, song structure, and interactivity between [...]]]></description>
			<content:encoded><![CDATA[<p>ARDJ is a system designed to put creative control of DJ-style performance into the hands of the viewer. This work incorporates a simple, and virtually no-cost interface into a digital music workstation making use of Augmented Reality technology. Along with the technological aspects, the work challenges conventional ideas regarding performance, song structure, and interactivity between music consumer and producer.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="265" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/WCtKypY8yRM&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="320" height="265" src="http://www.youtube-nocookie.com/v/WCtKypY8yRM&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><img class="alignnone size-full wp-image-48" style="display:none" title="ardj" src="http://www.augmentify.com/wp-content/uploads/2009/07/ardj.png" alt="ardj" width="259" height="195" /></p>
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		<title>TwittARound &#8211; Twitter visualized in AR</title>
		<link>http://www.augmentify.com/?p=42</link>
		<comments>http://www.augmentify.com/?p=42#comments</comments>
		<pubDate>Mon, 20 Jul 2009 21:34:22 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.augmentify.com/?p=42</guid>
		<description><![CDATA[Pretty neat iPhone app that demonstrates in principle how social networking may look in the near future.  This is cool, but of course pretty gimmicky.I battle to keep up with tweets when they&#8217;re presented in list format in Tweetdeck &#8211; an app like this is hardly practical.
Still, it demonstrates to a wider audience how [...]]]></description>
			<content:encoded><![CDATA[<p>Pretty neat iPhone app that demonstrates in principle how social networking may look in the near future.  This is cool, but of course pretty gimmicky.I battle to keep up with tweets when they&#8217;re presented in list format in <a class="zem_slink" title="TweetDeck" rel="homepage" href="http://www.tweetdeck.com">Tweetdeck</a> &#8211; an app like this is hardly practical.</p>
<p>Still, it demonstrates to a wider audience how virtual social networks and reality can play together.</p>
<p>Note of course that even though this is on an iPhone, it cannot be released to the app store because <a href="http://gamesalfresco.com/2009/07/02/open-letter-to-apple-let-us-augment-reality-with-the-iphone/" target="_blank">Apple has not released the video APIs</a> yet.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="320" height="265" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube-nocookie.com/v/_Vbh7nHalCc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="320" height="265" src="http://www.youtube-nocookie.com/v/_Vbh7nHalCc&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><img class="alignnone size-full wp-image-45" style="display:none" title="twittaround" src="http://www.augmentify.com/wp-content/uploads/2009/07/twittaround.png" alt="twittaround" width="431" height="296" /></p>
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		<title>Wikitude release their Augmentead Reality beta API</title>
		<link>http://www.augmentify.com/?p=14</link>
		<comments>http://www.augmentify.com/?p=14#comments</comments>
		<pubDate>Mon, 20 Jul 2009 18:55:08 +0000</pubDate>
		<dc:creator>Nik</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://gator924.hostgator.com/~salocorg/?p=14</guid>
		<description><![CDATA[Austrian based  Mobilzy (the company that brings Wikipedia articles via augmented reality to your phone) have released a beta API for their AR system, on the Android platform.
They are the first company to publicly release an API.  Competitor SPRXMobile also have an augmented reality API (Android platform only), but availability is limited to [...]]]></description>
			<content:encoded><![CDATA[<p>Austrian based <a href="http://www.mobilizy.com/produkte" target="_blank"> Mobilzy</a> (the company that brings Wikipedia articles via augmented reality to your phone) <a href="http://www.mobilizy.com/enpress-release-mobilizy-delivers-wikitude-api-developer-package-updates-wikitude-world-browser" target="_blank">have released</a> a beta <a class="zem_slink" title="Application programming interface" rel="wikipedia" href="http://en.wikipedia.org/wiki/Application_programming_interface">API</a> for their AR system, on the Android platform.</p>
<p>They are the first company to publicly release an API.  Competitor SPRXMobile <a href="http://layar.com/api/" target="_blank">also have an augmented reality API</a> (<a class="zem_slink" title="Android" rel="homepage" href="http://code.google.com/android/">Android platform</a> only), but availability is limited to 50 applicants at present.</p>
<p>The Wikitude API is completely open &#8211; just mail <a href="mailto:developers@wikitude.me">developers@wikitude.me </a>to receive a copy.  The package you receive contains a basic AR sample app demonstrating how to instantiate the system, and add a few points of interest. Wikitude must be installed on the phone for this to work.</p>
<p><strong>This is a significant event.</strong> Having a freely available API to create AR applications means most developers can engage their creativity to create interesting AR applications, rather than having to re-invent the wheel.</p>
<p>I expect the Layar API will not stay closed for long &#8211; there may not be space for more than one dominant API in the market, and being in that position will be financially rewarding.</p>
<p><img class="alignnone" title="Mobilzy" src="http://www.mobilizy.com/wp-content/themes/rich-magazine/Bright/logo.png" alt="" width="280" height="67" /></p>
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